Case Study·SEO · Content Marketing · EdTech

How Sanskriti.online more than doubled its visitors from Google in 6 months

Topic research, helpful blog content, page improvements, and technical fixes. Every number below comes straight from Google Search Console.

Client · Sanskriti.online
Industry · Online Hindi learning
Period · 6 months, July 2026

+135%

Clicks from Google

4,030 → 9,470

+113%

Impressions

573K → 1.22M

3.2×

Page 1 keywords

216 → 697

6.0

Average position

up from 8.4

In this study

The problem
What we did
The results in detail
Why it worked

Services used

SEO Content
On Page SEO
Technical SEO

About the client

Sanskriti.online teaches Hindi to families around the world. Founded by educator Geetanjali Dhar, it serves Indian families in Hong Kong, London, Vancouver, Dubai, Singapore and beyond with online Hindi courses, a Hindi level test, and learning materials. Its mission is simple: make Hindi global.

The problem

Sanskriti.online had a great product and students across the world. But very few people were finding it on Google. Just 285 different searches were sending any visitors, and many of those already knew the brand and typed “sanskriti online”.

Good pages were stuck on page 2 of Google: “hindi proficiency test” sat at spot 22, “hindi books to read” at spot 27. Almost nobody scrolls that far. On desktop, where parents research courses, the site averaged spot 15.8. And in countries where many Indian families live, rankings were too low to be seen: 13.6 in the US, 21.3 in the UK, 16.2 in Canada.

The goal was clear: help new people discover Sanskriti through the questions they were already asking Google, and make sure the website was in good shape to rank for them.

What we did

Digicobweb has worked with Sanskriti.online for over a year. The numbers compare the most recent 6 months with the 6 months before, when steady groundwork started paying off in a big way. Four things drove it:

1
Found the topics people search for

Grouped what Hindi learners type into Google into topics, one page per topic, each built to answer dozens of related searches.

2
Wrote blog articles that truly help

Curated book lists, a level test guide, grammar explainers, and guides for teaching Hindi at home.

Blog clicks +172% · now 91% of all Google visitors

3
Improved the pages themselves

Rewrote titles and descriptions, cleaned up headings, linked popular posts to course and shop pages, added product schema.

Rich results grew from 138 to 223 clicks

4
Fixed technical problems

Fixed what made pages hard for Google to find and read, and improved site speed.

Desktop position 15.8 → 7.6 · desktop clicks doubled

Google Search Console, last 6 months vs the 6 months before.

From page 3 of Google to page 1

SearchSpot beforeSpot afterClicks

hindi proficiency test22.44.212 → 95

hindi books to read27.25.50 → 81

hindi test33.35.62 → 49

best hindi novels17.38.42 → 61

hindi level test20.54.610 → 34

hindi language test10.13.93 → 31

best hindi books to read10.35.525 → 135

617 searches that brought zero visitors before now bring traffic. One example: “hindi novels to read” went from nothing to 113 clicks. The number of searches where Sanskriti shows up on page 1 more than tripled, from 216 to 697.

New people, not just old fans

This growth did not come from brand searches. Searches for “sanskriti” actually brought slightly fewer clicks than before, while clicks from all other searches grew by 167%. In plain words: thousands of new people discovered Sanskriti while looking for something else. That is exactly what good SEO should do.

The pages that won

PageClicks beforeClicks afterGrowth

Popular Hindi books to read (blog)1182,77223×

Hindi level test guide (blog)3031,1723.9×

Famous Hindi writers (blog)2358373.6×

Hindi tenses guide (blog)1387415.4×

How to teach Hindi at home (blog)1574462.8×

The top article alone, a guide to popular Hindi books, grew from 118 to 2,772 clicks. It was shown in Google results 288 thousand times, up from 18 thousand, and is now the single biggest source of new visitors for the whole website.

Growth around the world

CountryAverage spotClick growth

India7.0 → 5.7+151%

United States13.6 → 7.0+124%

United Arab Emirates8.9 → 6.4+118%

United Kingdom21.3 → 9.4+72%

Canada16.2 → 8.0+72%

“We’ve seen tangible improvements in our SEO rankings and a significant jump in impressions and clicks. The fact that we’ve continued long after our three month trial shows the value they bring as a partner.”

Geetanjali Dhar

Founder & CEO, Sanskriti Online

Why it worked

Cover whole topics, not single keywords. When one article answers dozens of related questions, it can rank for all of them. That is how 617 brand new searches started bringing visitors.

Content and technical fixes work together. Even great articles cannot rank on a site Google struggles to read. Fixing the site let the content shine.

Pages that fully answer the question win. The Hindi level test guide improved its spot from 9.5 to 5.7, and more people who saw it chose to click.

Patience pays. This jump came after months of steady work. Growth from Google is an investment, not a vending machine.

Want results like these?

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