How Comprinno got 67% more clicks from Google in 90 days

About the client

Comprinno Technologies is a cloud and AI consulting firm and an AWS Advanced Consulting Partner serving more than 500 clients in finance, healthcare, life sciences and retail. It competes in one of the toughest markets on Google: AWS consulting, up against global giants and Amazon’s own help pages.

The problem

When Digicobweb started, Comprinno had deep technical skill but almost no presence on Google beyond its own name. The site sat on page 2 with an average spot of 18, and only about 3 in every 100 people who saw it in results clicked it. The team’s real expertise about cloud migrations and managed services lived in client projects, not in pages that could rank.

The plan: fix the website foundation first, then publish articles about the exact problems Comprinno solves. In this market, being seen comes first, then clicks, then leads.

What we did

67% more clicks, with almost the same visibility

Here is the interesting part. The number of times Comprinno appeared in Google results grew only 3%, from 74.1K to 76.4K. But clicks grew 67%. That gap is the page improvements at work: better titles and better spots turned the same visibility into far more visits. Clicks from India, the main market, grew 71%, from 2,072 to 3,544.

73% more people searched for Comprinno by name

Searches for the company name grew from 1,581 to 2,736 clicks. Searches for “comprinno careers” alone grew almost 8 times. For a consulting firm, this is a healthy sign: more clients, partners and job seekers are actively looking for the company.

The new articles are getting noticed fast

The blog was shown in Google results almost 3 times more often in just one quarter, from 15,874 times to 45,127. The new AWS articles are climbing:

Early rankings back this up. The search “ecs service connect” improved from spot 13.7 to 5.6, and “fargate blue green deployment” from 13.8 to 9.4. In total, 36 pages earned their very first clicks this quarter.

What has not happened yet, and why that is the plan

We will not dress this up: clicks from searches that do not include the company name are still small. That is exactly how the first two quarters of business SEO look in a very competitive field. First you show up in more results. Then your spots climb. Then the clicks follow, as pages move from spots 9 to 15 into the top 5. Our Sanskriti.online project followed the same path before clicks grew 135%. The next phase for Comprinno is pushing the climbing pages into the top 5 and widening the article library.

Why this approach works