How NSIQ Infotech cut its average Google position in half in 6 months
Technical fixes, page improvements, and Salesforce focused blog content. Every number comes straight from Google Search Console, including the ones that have not caught up yet.
Industry · Salesforce consulting, India & USA
Period · 6 months, July 2026
On Page SEO
SEO Content
About the client
NSIQ Infotech is a Salesforce consulting and development company based in Ahmedabad, India, with a US office in St. Petersburg, Florida. Its team of more than 100 people has delivered over 100 projects across Salesforce products for clients in education, healthcare, finance, online retail and manufacturing.
The problem
NSIQ came to Digicobweb with strong credentials and a technical blog its developers were proud of. But on Google, the whole site ranked too low to be found. Its average spot was 28, page 3 of Google. Even the homepage sat at spot 26.5.
Money searches were nowhere: “Salesforce development company” ranked at spot 37, “software development company in Ahmedabad” at spot 66. Outside India, the picture was worse: spot 35 in the US, where NSIQ has an office, 39 in the UK, 33 in Australia. Good developer tutorials attracted some readers, but website problems kept every page ranking lower than it deserved.
What we did
Fixed the website first
Improved the pages that win clients
Doubled down on developer content
Watched the early signals
From page 3 to page 1, where it counts
Top 3 rankings almost doubled, from 44 to 83 searches. Page 1 rankings grew from 332 to 419. And 212 searches brought their very first visitors, from “salesforce certification” to “approval process salesforce”.
New visitors, not just brand fans
Clicks from people searching the company name stayed flat, 1,051 before and 1,063 after. Clicks from every other search grew 41%, from 461 to 652. The growth came from new people finding NSIQ through what it does, not through its name. Searches like “iframe in lwc” now rank in the top 3, putting NSIQ in front of the exact developers who influence which partner a company picks.
Twice as visible around the world
For a firm with a US office, climbing from spot 35 to 18.6 in the US, while showing up 363 thousand times instead of 288 thousand, lays the groundwork for winning clients abroad.
The honest part: clicks arrive last
Total clicks grew a modest 9% this period, from 4.04K to 4.41K. That is not a contradiction, it is simply how SEO works. When a site suddenly shows up in far more search results, many of those new appearances are at spots 11 to 20, where few people click yet. Rankings move first. Appearances grow second. Clicks come last, as pages climb onto page 1. The 41% growth in new visitor clicks and the doubled top 3 rankings show the curve is already bending.
Why it worked
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