Case Study·SEO · IT Services · Salesforce

How NSIQ Infotech cut its average Google position in half in 6 months

Technical fixes, page improvements, and Salesforce focused blog content. Every number comes straight from Google Search Console, including the ones that have not caught up yet.

Client · NSIQ Infotech
Industry · Salesforce consulting, India & USA
Period · 6 months, July 2026
14.9
Average position
cut in half, from 28.0
2×
Top 3 rankings
44 → 83
+41%
Non brand clicks
461 → 652
+36%
Impressions
578K → 787K
In this study
The problem
What we did
The results in detail
Why it worked
Services used
Technical SEO
On Page SEO
SEO Content

About the client

NSIQ Infotech is a Salesforce consulting and development company based in Ahmedabad, India, with a US office in St. Petersburg, Florida. Its team of more than 100 people has delivered over 100 projects across Salesforce products for clients in education, healthcare, finance, online retail and manufacturing.

The problem

NSIQ came to Digicobweb with strong credentials and a technical blog its developers were proud of. But on Google, the whole site ranked too low to be found. Its average spot was 28, page 3 of Google. Even the homepage sat at spot 26.5.

Money searches were nowhere: “Salesforce development company” ranked at spot 37, “software development company in Ahmedabad” at spot 66. Outside India, the picture was worse: spot 35 in the US, where NSIQ has an office, 39 in the UK, 33 in Australia. Good developer tutorials attracted some readers, but website problems kept every page ranking lower than it deserved.

What we did

1
Fixed the website first
When good content ranks uniformly low, the problem is the site. We fixed what made pages hard for Google to find, read and judge.
Homepage spot 26.5 → 7.7 · phones 31.6 → 14.6
2
Improved the pages that win clients
Service pages rewritten around what buyers actually search, with links from the most popular blog posts.
“Salesforce company in Ahmedabad” spot 2.6 → 1.3
3
Doubled down on developer content
Practical Salesforce tutorials plus opinion pieces on questions the Salesforce world is really asking.
AI careers article: 0 → 81,500 appearances, spot 5
4
Watched the early signals
Rankings and appearances grow before clicks do. Tracking them honestly is how you steer a project instead of narrating it.
Impressions 578K → 787K · top 3 rankings doubled

Google Search Console, last 6 months vs the 6 months before.

From page 3 to page 1, where it counts

SearchSpot beforeSpot after
salesforce company in ahmedabad2.61.3
salesforce development company37.216.2
software development company in ahmedabad66.423.9
ahmedabad it company51.321.1
iframe in lwc4.22.5
lifecycle hooks in lwc7.56.1

Top 3 rankings almost doubled, from 44 to 83 searches. Page 1 rankings grew from 332 to 419. And 212 searches brought their very first visitors, from “salesforce certification” to “approval process salesforce”.

New visitors, not just brand fans

Clicks from people searching the company name stayed flat, 1,051 before and 1,063 after. Clicks from every other search grew 41%, from 461 to 652. The growth came from new people finding NSIQ through what it does, not through its name. Searches like “iframe in lwc” now rank in the top 3, putting NSIQ in front of the exact developers who influence which partner a company picks.

Twice as visible around the world

CountryAverage spot
United States35.2 → 18.6
United Kingdom38.6 → 22.1
Canada28.0 → 11.8
Germany34.7 → 18.9
Australia33.0 → 18.7

For a firm with a US office, climbing from spot 35 to 18.6 in the US, while showing up 363 thousand times instead of 288 thousand, lays the groundwork for winning clients abroad.

The honest part: clicks arrive last

Total clicks grew a modest 9% this period, from 4.04K to 4.41K. That is not a contradiction, it is simply how SEO works. When a site suddenly shows up in far more search results, many of those new appearances are at spots 11 to 20, where few people click yet. Rankings move first. Appearances grow second. Clicks come last, as pages climb onto page 1. The 41% growth in new visitor clicks and the doubled top 3 rankings show the curve is already bending.

Why it worked

Fix the site before feeding it content. No amount of writing can beat website problems. Fixing them lifted every page, on every device, in every country, at once.
Developer tutorials build trust. Ranking in the top 3 for coding questions puts NSIQ in front of the people who recommend vendors to their bosses.
Opinion pieces catch rising questions. One well timed article about AI and Salesforce careers was seen 81 thousand times. No keyword tool would have suggested it.
Watch the early signals. Rankings and appearances grow before clicks do. Reporting them honestly is how you steer an SEO project instead of just narrating it.

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